Magazine ABCs: How the big consumer publishers fared

Just one of the UK's major consumer magazine publishers circulated more copies in the second half of last year than in the same period in 2008, ABC data has revealed today.

Here we look at ten of the biggest publishing houses and the titles that fared the best (and worst) in the latest consumer magazine ABCs and detail what some of the spin coming from the companies.

Bauer Consumer Media

  • Total circulation down 5.2%
  • Biggest rise: Pregnancy & Birth up 10.3% to 36,772
  • Biggest fall: Maxpower down 31.5% to 20,589

Paul Keenan, chief executive of Bauer Media, said: "These ABCs prove yet again that investing in editorial content to make magazines which are relevant, fresh and surprising is a winning strategy.

"In 2009, quality magazines generated quality revenues. Advertisers will continue to see in 2010 that the magazine is a trusted, hugely relevant and effective channel through which they can communicate clearly and precisely with high quality audiences.

'With Bauer Media, our advertising partners can amplify and extend that conversation through our radio, internet and mobile properties which extend and enrich our consumer relationships."

BBC Worldwide

  • Total circulation down 1.3%
  • Biggest riser: Bob the Builder rose 21% to 49,183
  • Biggest fall: Doctor Who Adventure Magazine fell 45.7% to 44,664

Peter Phippen, MD of BBC Magazines, said: 'This is a terrific set of results…Whilst the recession has had some impact on ad revenues in the short-term, it has really had no discernible effect on our circulations at all, which are stable year on year and up almost three per cent on the last period.

'A number of our magazines have recorded all-time record sales."

Conde Nast

  • Total circulation down 2.1%
  • Biggest rise: Vanity Fair up 1.2% to 102,421
  • Biggest fall: Easy Living down 8.1% to 170,033

Nicholas Coleridge, Managing Director of Condé Nast, said: 'It is great news that almost all our super glossy titles have seen circulation growth in the past six months.

'It is further evidence of the underlying strength of quality magazines, even in a nasty recession. I am particularly delighted that our new launch Wired has performed so well and is set to reach its circulation target in its first full year."


Dennis Publishing

  • Total circulation down 3.7%
  • Biggest rise: Digital SLR Photography up 27% to 29,208
  • Biggest fall: Bizarre down 29.2% to 28,979

John Garewal, deputy managing director at Dennis Publishing, said: 'The phenomenal growth of Digital SLR Photography, in its first year at Dennis Publishing, shows that exciting and relevant content coupled with accurate marketing delivers amazing results, especially during a tough economic climate."

Future Publishing

  • Total circulation down 7%
  • Biggest rise: Cycling Plus up 15.8% to 40,784
  • Biggest fall: PC Zone down 40.3% to 11,357

H Bauer

  • Total circulation down 4.8%
  • Biggest rise: Bella up 12.9% to 253,001
  • Biggest fall: TV Quick down 26.7% to 122,847

Hachette Filipacchi

  • Total circulation down 4.7%
  • Biggest rise: Red up 0.5% to 226,502
  • Biggest fall: All About Soap down 15.1% to 96,341

Kevin Hand, chairman of Hachette Filipacchi UK, said: 'Amidst all of the many challenges facing magazine publishers today, one thing remains constant; and that is that high quality titles that are markedly different to the competition continue to deliver attractive audiences for advertisers and profitable businesses for publishers."

  • Haymarket Consumer Media
  • Total circulation down 6%
  • Biggest rise: Practical Motorhome rose 4.8% to 16,589
  • Biggest fall: What Hi-Fi Sound & Vision down 14.3% to 47,444

IPC Media

  • Total circulation down 6.4%
  • Biggest rise: Wedding (formerly Wedding & Home) up 18.6% to 46,602
  • Biggest fall: Hair down 38.9% to 42,298

Evelyn Webster, IPC Media chief executive, said: 'These results once again demonstrate strong performances from a number of our key brands.

'We continue to invest in consumer insight and editorial innovation to deliver quality editorial for readers and a quality audience for advertisers – and we continue to grow both volume share and RSV in a number of sectors."

National Magazine Company

  • Total circulation up 1.3%
  • Biggest rise: Reveal up 22.6% to 330,911
  • Biggest fall: You and Your Wedding down 13.6% to 50,142

Arnaud de Puyfontaine, chief executive of the National Magazine Company, said: 'We have a strong story to tell. As per our last ABC period, NatMag continues to show resilience and strength in what have been difficult trading conditions.

'Our titles continue to outperform, subscriptions have increased and we retain market share in many sectors.

'This success is credit to the strong brands that we produce and the talented people at NatMag who create them. The market is beginning to recover and with increased innovation, investment and cross-platform growth for our brands, NatMag is well placed to continue this pattern of growth into the future."


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