News International titles open own TV and audio studios

News International has given Press Gazette a glimpse inside its new state-of-the-art multimedia studios for The Sun, News of the World and Times.

The studios provide new facilities for journalists to create their own packages and provide TV interviews. They are believed to involve an investment of around £1m.

The studios include their own green room and make-up area as well as video and audio editing suites.

They are based in the main News International building at Wapping and are already being used by the News of the World to produce its own film review programme.

News International is not the only UK newspaper publisher to make a major investment in broadcasting technology in recent months.

At the end of last year, Guardian News and Media moved into new offices in King's Cross in London which include a major multimedia hub, with facilities which editor Alan Rusbridger claims are as good as any in the UK.

In common with other British national newspapers, News International titles have been more than making up for their loss of print readership by increasing their web traffic.

In February, web traffic for the Sun increased by 64.5 per cent year on year to 21.9m unique users a month and traffic for The Times rose by 51.8 per cent to 22.9m, according to ABCe.

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