Monthly men's magazine Arena is set to close with the potential loss of 12 jobs.
Parent company Bauer Consumer Media said the magazine, which had a 29,374 circulation according to ABC, was being "suspended".
The April issue, out this month, will be the last. A four-week staff consultation has begun.
Press Gazette understands there could be up to 12 redundancies in editorial and advertising.
Arena launched in 1986, and was bought by Emap in 1999 from Wagadon. Its circulation in 1996 was in excess of 90,000.
Its sales are dwarfed by Bauer stablemates FHM, with a 272,545 circulation, and the weekly Zoo, with a 145,555 circulation.
The publisher said in a statement: "Bauer Media has announced that it has reluctantly taken the decision to suspend Arena.
"We will be working with our partners to ensure the continued success of Arena's International editions.
"Arena's suspension does not affect Homme Plus, which carries on as an icon in the Men's fashion and style market, edited by Jo-Ann Furniss.
"Following this decision, we have now entered consultations with several members of staff.
"We will be seeking opportunities to redeploy our talented teams in other areas of the group and will not discuss individual employee circumstances until consultation has concluded."