January ABCs: Scotland's best performance is 9.3% fall

January was another disappointing month for Scotland's nationally audited newspapers - as the best-performing paper suffered a 9.34 per cent year-on-year fall.

That dubious honour fell to The Scotsman, which fell from 55,766 in January 2008 to 50,558 in January 2009. In January 2007, The Scotsman's circulation was 60,627 – meaning it has lost almost 10,000 readers in two years.

The Daily Record fell 10.03 per cent, from 393,788 to 354,302. In January 2007, its circulation was 418,618.

The Sun's circulation in Scotland last month was 415,670.

At The Herald – the scene of mass redundancies, strike ballots and discrimination tribunals in recent months – circulation fell 9.7 per cent, from 67,528 to 60,976.

The paper has lost more than 10,000 readers in two years, falling from 72,035 in January 2007.

The Sunday scene, if anything, was worse for the nationally audited Scottish newspapers.

Scotland on Sunday fell 14.61 per cent, from 75,535 to 64,502, while the Sunday Herald fell 12.25 per cent, from 51,744 to 45,406.

The Sunday Mail remains Scotland's best-selling national weekend paper, with a 442,103 circulation last month – but that was a 9.4 per cent fall from January 2008.

ABC circulation for Scotland's nationally audited newspapers in January 2009

Daily Record - 354,302 (down 10.03%)
The Herald - 60,976 (down 9.70%)
The Scotsman - 50,558 (down 9.34%)
Sunday Mail - 442,103 (down 9.40%)
Sunday Post - 366,275 (down 11.11%)
Scotland on Sunday - 64,502 (down 14.61%)
Sunday Herald - 45,405 (down 12.25%)

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