New launch

The Manchester Evening News is launching a new glossy magazine aimed
at the over-50s. V Magazine will be distributed free to 20,000
households in Greater Manchester, Lancashire and Cheshire, and after
three months will become subscription based. Edited by MEN woman's
editor Diane Cooke, V will cover issues such as health, sex,
relationships, fashion and travel. Cooke said:"I've only just hit that
age group myself, so its good timing. Many of our readers still feel
very young so the magazine won't be amazingly different to any other
lifestyle title, it will just sway in a more mature direction." V
Magazine is due to launch in April 2005.

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