Listings

Events

AOP Interactive Forum - site monetisation

The Association of Online Publishers is holding this half day, interactive forum on using search engines, to maximise advertising revenue. The presentation will look at the various ways publishers are harnessing this medium to generate revenue and increase user satisfaction.

Date: Monday 22 November

Venue: 3rd floor, Queens House, 28 Kingsway, London,WC2B 6JR

Contact: Lisa Quinlan

Email: lisa.quinlan@ukaop.org.uk

Telephone: 020 7400 7562

 

Law for Journalists Conference

The conference is aimed at helping journalists, executives and media professionals keep abreast of recent changes in legislation and developments in the law.

Date: Friday 26 November

Venue: The Royal Society for Arts, 8 John Adams Street, London, WC2N

Contact: Aimee Lester

Tel: 020 8565 4292

Email: aimeel@quantumbusinessmedia.com

 

PPA Magazine Design Masterclass

This design masterclass will offer students and young designers an opportunity to hear more about design careers in the magazine industry. Lindsay Nicholson, editor of Good Housekeeping and chairman of the PTC editorial training committee, will chair the seminar.

The format of the event is as follows: 4pm drinks and registration, 4.30pm welcome and introduction followed by three speakers who will each give a twenty minute presentation, followed by a question and answer session.

Venue: Periodical Publishers Association, Queens House, 28 Kingsway, London,WC2B 6JR

Date: Tuesday 30th November

Time: 4.30pm- 6.00pm

Contact: Marie Williams at PPA

Telephone: 020 7400 7533

 

Political Studies Association Awards

Politicians, journalists, broadcasters and academics will be among those being honoured at this year's awards. The winners will be announced at a luncheon on Tuesday 30th November.

Venue: Institute of Directors, Pall Mall, SW1Y 5ED

Contact: Lorriane Pearson on 01335 372 055

 

REDESIGN

Sector: Business - advertising and media

Publisher: Haymarket Campaign has been redesigned by design director Jan Brown with art director Justin Marshall.

Editor Claire Beale explains: "Back in 1967 Michael Heseltine and his Haymarket business partner Lindsay Masters acquired the printing businesses owned by the British Printing Corporation.

"Amongst the titles they bought was a magazine called World's Press News. WPN was, in Heseltine's words, a "classically awful trade magazine".

It was relaunched in 1968 as Campaign, with a new focus on advertising and media and with a radical design-for 1968-with news on the front page, like a newspaper but on glossy paper with big pictures like a magazine. Roland Schenk was the art director behind the design, which, with its clean lines and strong black-and-white photography, developed an iconic look, much-copied over the years.

"This autumn's redesign was not intended to fix a problem nor address a pressing issue.

Campaign is, and always has been, compulsively devoured by its core constituency of advertising and media readers. But a severe advertising recession has culled the number of people working in the industry while the dynamics of marketing communications have nurtured a new generation of specialist companies in the sector.

"The opportunities to broaden Campaign's editorial appeal to embrace more media owners, media agencies and direct marketing agencies demanded a fresh look at the magazine's design.

This was, however, very much a process of evolution.

The aim of the new design was to build upon classic Campaign whilst injecting more colour, a more modern feel and a clearer system to navigate readers through our increased number of pages.

"The aim was to allow readers to find the bits that would appeal to their particular interests, whilst giving them interesting tasters from those sections that they wouldn't automatically turn to.

Bold sectionalisation and teasers at the top of key pages pointing forward to elements further on in the magazine have helped create a sense of dynamism and movement. A new contents section, listing all key companies mentioned in the issue, immediately gives a sense of the breadth of our coverage as well as providing an invaluable navigational tool. News pages are now designed around the news and available pictures, rather than being formulaic, with a similar look every week. This maintains an element of surprise and visual interest for regular readers. But perhaps the most radical aspect of the new design is the switch to colour photography, with big bold pictures.

Gone are the classic black and white shots, but the new approach to photography encapsulates the future direction of the magazine: bold, interesting, lively and of the highest possible quality, which is not so far, after all, from the original intentions back in 1968."

Editor: Claire Beale

Art Director: Justin Marshall

Address: 174 Hammersmith Road, London, W6 7JP. 020 8267 4656.

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