Weekly music magazine NME has this week unveiled a major revamp to introduce a slew of new editorial features.
The magazine has undergone a wholesale redesign, including a new logo and layout.
New sections include The Main Event, an in-depth report, investigation or debate on the week’s most compelling story, and a weekly Talking Head comment piece from musicians and NME writers.
Other new features include the overhaul of the magazine’s new music section, Radar, and regular First Night, On the Road and In the Studio, editorial slots.
The changes, which are the work of new editor Krissi Murison, are aimed at arresting the magazines tumbling print sales.
Audit Bureau of Circulations figures show that in the second half of 2009 the magazine suffered a year-on-year decline of 20.6 per cent to record an average circulation of 38,486 each week.
Murison said: ‘When I took this role I had very clear ideas about what I wanted to do with the magazine.
‘The new NME is significantly different, with a much more mature and aspirational design, and content which focuses on being in-depth, opinionated and above all knowledgeable.
‘We listened carefully to what music fans want from their NME – and delivered a weekly must-have for anyone who is obsessed with music, regardless of age.”
To support the revamp, NME is aiming to reach eight million teenagers with a large print and online marketing campaign which will run across other IPC magazine brands and in a series of national newspapers.
The changes are unveiled today in a special issue which features ten different covers.