By Alyson Fixter News International has revealed the first official
details of its new magazine launches, budgeting nearly £10 million so
far on research, development and marketing on a women’s true-life
weekly and a monthly home interest title.
which has the working title of Love It and is edited by Karen Pasquali
Jones, formerly of Reveal, That’s Life! and Real, will appear on 6
February with a cover price of 60p. Inside Out, the home title, is set
to launch on 16 March, priced at £3.20.
Scott Williams, marketing
manager for the group, which promoted Judy McGuire, editor of the News
of the World’s Sunday magazine to editorial director earlier this year,
said £8.5 million would be spent on marketing the titles, with more
than £1 million going into research and development.
that the weekly title would open up the true-life market to a younger
generation, a claim that may worry staff at IPC, whose true-life launch
Pick Me Up appeared last January with the same proposition.
claimed the new home interest monthly would have a top secret “unique
proposition” that would make it stand out from competitors.
true-life launch, as well as being advertised heavily on TV and in the
press, will be launched with a sampling campaign in The Sun.