Newsquest now has journalists producing video content at all 14 of its publishing centres across the country.
The company claims it is the first regional publisher to have video throughout its entire company.
This summer, the broadcast division of parent company Gannett trained more than 70 Newsquest journalists were trained to use advanced equipment and software including Avid Express.
Group editorial manager Margaret Strayton explained: "Newsquest very quickly and quietly has transformed itself into a multimedia company. Like most other publishers we have accepted that multi-media, embracing all distribution vehicles for our journalism — print, digital, video, pod casts, mobile phones — is where the future lies. It is all of these; not one of these.”
"To fully embrace all of this we set about changing the mindset of print journalists and trained them how to tell a story in a multi-media fashion, making the best of the web, video, pod casts as well as print.”
The major regional publishing company's are currently under pressure to fend off possible competition from the BBC which is proposing to launch local video content in 60 locations around the country.
This year the company invested in a site management system and began using their newspapers' branding for its 180 plus websites with a focus on breaking local news.