Newspaper executives from around the world are to reveal how they tackle the problem of attracting young readers.
A conference on the subject, organised by the World Association of Newspapers, is being held in Helsinki, Finland, next month. Play Bac Presse, which publishes four age-specific dailies for children in France, will reveal how it has seen combined daily circulation grow to 200,000. The company is currently planning to expand into other countries through a co-operation agreement with the Associated Press.
In Canada, the Toronto Star has created a “serious” youth newspaper for nine to 14-year-olds that takes on subjects like city government, computer game violence and spending money.
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Brand New Planet, is written mostly by children the same age as its readership and has reportedly met with a positive response from advertisers.
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