Newspapers aim for youth market

Newspaper executives from around the world are to reveal how they tackle the problem of attracting young readers.

A conference on the subject, organised by the World Association of Newspapers, is being held in Helsinki, Finland, next month. Play Bac Presse, which publishes four age-specific dailies for children in France, will reveal how it has seen combined daily circulation grow to 200,000. The company is currently planning to expand into other countries through a co-operation agreement with the Associated Press.

In Canada, the Toronto Star has created a “serious” youth newspaper for nine to 14-year-olds that takes on subjects like city government, computer game violence and spending money.

Brand New Planet, is written mostly by children the same age as its readership and has reportedly met with a positive response from advertisers.

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