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January 22, 2015

Newspaper website ABCs: Express and Daily Star only titles to grow month on month in December

By William Turvill

The websites of the Express and Daily Star were the only sites audited by ABC to grow month on month in December.

The UK's biggest news website, Mail Online, saw its traffic increase by 25 per cent on December 2013 as it recorded an average 12,243,627 daily browsers.

The Associated Newspapers site also recorded a new record for global monthly unique visitors, with 199,414,263 visiting the site and apps over the month.

TheGuardian.com's average daily traffic was 5,899,757 last month, up 28 per cent, and Mirror.co.uk's was 3,509,188, up 73 per cent.

Express.co.uk was also the only national newspaper website not to record its lowest number of unique browsers on Christmas Day – and, in fact, beat its average for the month, attracting 883,756 unique browsers.

Website Average daily browsers % change month on month % change year on year
MailOnline 12,243,627 -2.31 24.81
theguardian.com 5,899,757 -2.34 28.39
Mirror Group Nationals 3,509,188 -14.26 73.4
Telegraph 3,454,610 -5.82 17.04
The Independent 2,097,210 -5.84 57
Trinity Mirror Regional Network 1,403,930 -12.99 112.87
Metro 1,179,634 -5.32 41.11
express.co.uk 736,652 1.16  
dailystar.co.uk 500,043 7.47  
Manchester Evening News 414,810 -15.85 194.28
Evening Standard 272,480 -11.38 37.66
Liverpool Echo 264,693 -6.01 113.05
Wales Online 178,382 -17.63 108.69
Newcastle Chronicle 155,831   173.33
Birmingham Mail 145,840   111.81
Teesside Evening Gazette 72,230 0.3 116.8
Coventry Telegraph 43,420 -1.2 60.46
Daily Post (Wales) 42,343 3.49 116.05
Huddersfield Daily Examiner 38,818 -11.78 96.11
The Journal 12,685 -10.96 -6.93

 

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