Selfridges has launched a newspaper for its customers, called The Selfridges Tribune. The title has been produced by staff at John Brown Citrus Publishing in conjunction with Fifty One, the creative team behind Carlos magazine.
It is believed to be the store’s first newspaper, and hopes to set itself apart with a more modern version of traditional newspaper design, featuring a demi-broadsheet format and front page printed on translucent paper wraps.
The aim is to give shoppers a “playful take” on fashion, showing the biggest trends for the forthcoming season, with design and imagery from the title being used for window displays and in-store marketing.
Michael Jacovides, former editor in chief of Carlos, the Virgin Atlantic magazine, and Warren Jackson have overseen the editorial and design.
The launch issue contains an interview with fashion designer Giles Deacon and a 16-page glossy fashion shoot headlined “Dress Up”. The Selfridges Tribune will be distributed via newspaper dispensers in Selfridges’ three UK stores in London, Manchester and Birmingham. Copies have also been inserted in the October issue of GQ and Saturday’s The Times.
John Brown Citrus Publishing won the contract to launch a new title for Selfridges, in July 2003. It was previously owned by Wink Media, a subsidiary of The Wallpaper Group .