Newspaper ads recession may be over as FT returns to profit

Dominc Ponsford

Pearson today confirmed that the Financial Times is back in profit for the first time since 2001.

It has turned a £9 million loss in 2004 to a £2 million profit in 2005 on turnover up six per cent to £221 million.

The tiny profit to turnover ratio, around one per cent, means that FT parent company Pearson still has some way to go before the paper is generating the sort of profit margins seen as sustainable by most businesses.

In a sign that the advertising recession which started at the end of 2001 has finally ended – Pearson reported that advertising revenues were up nine per cent for the year as a whole, and 19 per cent year-on-year in the last quarter.

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