News UK renames commercial team The Bridge as it brings data closer to ad sales

News UK, the publisher of The Times and The Sun, is renaming it commercial division as The Bridge, in a move which will bring advertising sales closer together with customer data and consumer insight.

News UK said it will now work more in a consultative capacity with its commercial partners, rather than just as a traditional seller of advertising.

The change has led to the creation of a number of new commercial roles but has not led to any redundancies.

News UK also claims that by bringing its various divisions together it will lead to a beefing up of its data and technology capabilities.

Dominic Carter, chief commercial officer, said: “News UK has always been a link between brands and these audiences. The Bridge is refining that proposition by restructuring our business to bring together our data scientists and insight and analytics professionals in one place to better help our clients create bespoke, targeted and measurable campaigns that genuinely connect brands with their audiences.”

The restructure follows the promotion of managing director of commercial Dominic Carter (pictured) in January this year to the role of chief commercial officer.

Carter’s promotionwas followed by a number of redundancies across News UK’s commercial arm, though News UK would comment on specific numbers.

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