Saks, the hair and beauty salon group, has relaunched its magazine and placed a stronger emphasis on photography to put it more in line with the news-stand glossies.
Creative magazine publisher Square One Group won the contract to redesign Saks Magazine, which coincides with the beauty groups 30th anniversary.
The 52-page title will target clients of Saks, the majority of whom are professional women aged 25 to 55. It will be published three times a year and distributed via the 100-plus Saks stores across the UK.
Aileen Scoular, who has been appointed consultant editor on the glossy, said editorial will feature hair, beauty, fashion, interiors, travel, restaurants and celebrities.
“The magazine will be a chance to leave behind the mundane routine, the shopping list and the office filing.
We will humanise the editorial, bringing the words alive with imagery, comment and celebrity participation,” she said. The first relaunch issue will become available in May 2004.
Saks is planning to expand overseas this year. Square One director Simon Chappell said the title was a “substantial” win for the group, which also produces magazines for Direct Line, Flextech Television, Lloyds TSB, Macmillan Cancer Relief, Superdrug and BBC Worldwide.
By Ruth Addicott