The News of the World has given Media Week a preview of a new supplement aimed at men which will appear with the newspaper on 6 March.
According to Media Week the supplement – called Jam – may only be a one-off, although it could be more regular. It will be 56 pages and feature fashion and grooming content, gadgets, fitness, films and musox.
The market for paid-for men’s magazines is currently in free-fall. But free weeklies Sport and Shortlist appear to be doing better suggesting that the advertising is out there.