Newark Advertiser claims relaunch sales boost

Family-owned weekly in the East MIdlands the Newark Advertiser has been given a new look and brought its publication day foward by one day to Thursday.

The changes, although subtle, have had an immediate impact on sales with the biggest outlet, supermarket Morrisons, reporting an 11 per cent sales increase, editor and director Chris Prime told Press Gazette. The new publication date is intended to give the title more time on the newsstand ahead of the weekend.

‘We’ve had some positive comments from readers. The style adopted should make it easier to read. We weren’t looking for a revolution, rather an evolution,’he said.

The redesign was carried out under the supervision of Press Association Training’s Peter Sands and Mike Brough.

Changes to the paper include a new masthead which retains its Ultra Bodoni typeface, but is enlarged with a shadow. Splash heading capitals have been dropped in favour of lower case Century Bold.

Sport takes over the back page, feature pages follow a magazine format and news pages now have a modular treatment with smaller lower-case headings.

The price of the title remains 60p.

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