New Woman set for major redesign

New Woman magazine has announced that it will undertake a “major redesign”

in time for its April issue, and has appointed a new creative director, art editor and entertainment writer to aid the process.

Creative
director Lottie Berridge moves over from FHM, a sister title at New
Woman publisher Emap, where she oversaw the design of two major
relaunches of the men’s monthly, and also redesigned its fashion
spin-off, FHM Collections .

She was also part of the senior team tasked with reinventing and relaunching celebrity weekly Heat in 2001.

The
new art editor is Chris Leach, formerly of Bliss, while entertainment
writer Danielle Hines arrives from Hachette’s Elle magazine.

Editor
Margi Conklin said: “The relaunch will reinforce New Woman ‘s unique
role as the only premium glossy in the women’s monthly market that is
also a daily, via its fully integrated website.

“I am delighted that we have strengthened the team with the talent and experience of Lottie, Chris and Danielle.

“It
is a huge result for New Woman to secure the services of Lottie, who is
unrivalled in her track record for successfully redesigning and
reinventing world-famous magazines.

“These are exciting times for New Woman readers.

“They find themselves in a ‘decisionmaking decade’ with more life choices than ever before.

“The new-look New Woman will be there to excite, delight, inform and inspire them along the way.”

Augusta Barnes, publisher of New Woman , said the redesign would “reaffirm”

the mag’s position in the market.

New Woman currently sells just over 290,000 a month, up 5.5 per cent on the previous year.

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