New traffic figures show web growth for NME, Nuts and Loaded

Nuts.co.uk and NME.com more than doubled their online traffic in the year to June, new ABCe figures are expected to show.

The IPC lad’s mag site Nuts.co.uk increased its online readership by 121 per cent to 1.4 million unique users per month, up from 631,467 in June 2007, according to the publisher. The company credited the expansion of Nuts’ video offering and the social networking tool MyNuts.

Its sister title, music site NME.com, meanwhile, reported a 107 per cent year-on-year increase to 3.5 million unique users.

In addition to its print magazine, website, mobile site and television station, NME recently added a digital radio station to its brand.

“Via its various platforms – print, NME Radio, NME TV, mobile, online, events – NME reaches up to 1.5 million music enthusiasts every week,” NME publishing director Paul Cheal said in a press release.

A third IPC Ignite title, Loaded.co.uk, saw its traffic increase 51 per cent to 366,610 unique users.

The new online figures come ahead of the next semi-annual ABC magazine circulation report, which is due to be released as part of a cross-media Group Product Report next Thursday, 14 August.

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