New teen pop mag launched

Egmont Publishing Group is launching a new teen magazine called We Love Pop

Egmont, which publishes a range of children’s magazines, said it was designed to ‘capture the resurgence of momentum in pop music in the UK”.

The 86-page monthly magazine is aimed at teen girls aged 13-15 and will be launched with an initial print run of 200,000.

The first issue comes out on 20 July with a cover price of £1.

It is edited by Malcolm Mackenzie and the first issue features interviews from stars including The Wanted

The magazine will be complemented by the website and an extensive marketing campaign including point-of-sale activity withretailers Tesco, Asda, Co-op, Sainsbury’s Morrisons and WHS Travel.

There will also be an outdoor advertising campaign across 30 London bus routes

Mackenzie said: ‘Pop music and following the antics of pop stars has always been a fundamental part of growing up, but it has seen a real resurgence in the past couple of years.

‘With pop domination of the charts, and a host of TV shows like Glee and X Factor feeding the buzz, we believe the time is right to bring the pop world to life for a new generation of teens.”

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