New streamlined design for accountancy monthly Pass

Pass magazine has been given a new look in a bid to attract more trainee accountants from the public sector.

The free monthly has a new colour palette and dedicated features have been added to reflect a different theme in every issue.

The sections are also highlighted and clearly labelled, making it easier for readers to use.

Editor Alex Miller said: “We have attempted to streamline it, clean it up, brush it down and give it a 21st century feel. Hopefully, readers will notice the difference – I’m sure they’ll notice a difference.”

Miller said the aim was to broaden the readership and boost circulation with increased coverage for trainees in the public sector. The magazine will continue to target 25-to-35-year-old trainees in business, practice and university graduates, as well as those on business- or finance-related courses.

The redesign is also intended to help readers deal with recent accountancy scandals and the 2005 changes to International Financial Reporting Standards (IFRS), which play a crucial role in their exams.

“The accountancy and business world in general has become much more interesting as a result of recent and ongoing financial scandals. More than ever, accountants, wherever they work, need to ensure they keep up-todate with the latest news and developments,” Miller said.

“Our new, sharpened design reflects the fact that accountants are increasingly finding themselves at the sharp end in business. They need a goodquality, well-designed and authoritative magazine and that is what we aim to provide.”

Pass, which launched in 1984, is published by the Dutch information giant Wolters Kluwer. It claims to be the only established independent magazine in the market.

By Ruth Addicott

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