New political magazine promises to take account of changing landscape

Former Esquire and Daily Telegraph staff are launching a monthly political magazine that claims to take account of shifting left and right alliances.

Former associate editor of The Daily Telegraph, Daniel Johnson will be the editor of Standpoint magazine. The publisher will be former Esquire editor Simon Tiffin.

Standpoint is funded by independent think-tank the Social Affairs Unit, and will be on the newsstands on 29 May, with an initial print run of 30,000.

Johnson said: ‘We’re the first major magazine to be launched in the last 12 years in this area, in particular since 9/11. We feel that unlike older magazines that were launched at an earlier time, we don’t have any baggage so we can take into account the way the whole political, intellectual landscape has changed – the old left and right alliances have shifted.”

The magazine, which Johnson said is strictly non-partisan, is set to be a mix of politics and culture, with a heavy emphasis on celebrating western civilisation, something he feels his competitors fail to do. ‘It will be quite staunch in its defence of the values and achievements of the West, such as freedom of speech, the importance of the individual, religious freedom and tolerance. We don’t think anyone else is doing this at the moment, standing up for these achievements.”

The magazine was designed by former Guardian design director Simon Esterson, who recently overhaul the New Statesman, and the magazine’s art director Ingrid Shields.

Johnson, we left the Telegraph in 2005, will head up an editorial staff of around six.

Johnson said he feels that the internet hasn’t affected political and cultural magazines as much as it has newspapers, and that this type of magazine is flourishing in America. ‘They’ve all weathered the storm of the internet remarkably well, which gives me great hope as America is ahead of us on most of these things. We can see the future when we look across the Atlantic. My guess is that whilst other types of media will suffer, this type of upmarket magazine caters for the intelligent, cultured, curious reader who is interested in the world around them, and who will always want this kind of magazine.”

A website is set to go live a short time before the magazine hits the newsstand, with some original content and blogging.

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