New masthead for WSJ Europe

The Wall Street Journal is to print a compact version of its
international editions, out on 17 October. It features a new masthead
designed by one of the world’s best-known newspaper designers, Mario
Garcia.

It incorporates a WSJ.com watermark behind the WSJ name
to signify the integration between the paper’s print and online
editions.

Pauline Muse Abernathy, WSJ’s senior vice-president,
international and development, said: “The integrated, 24/7 news package
will fuse print and online in a way that’s never been seen before.”

The WSJ Europe and Asian WSJ will be the first editions to move to the compact format.

Garcia
commented: “It was clear the physical fusion of the print and online
media meant visual fusion as well. This is revolutionary in terms of
newspaper design.”

He believes the new compact is the most ground-breaking of the 500 papers he has designed.

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