The Film Distributors’ Association (FDA) has launched a free magazine targeted at areas with below the national average of cinema visits to encourage people to watch more on the big screen.
Focus, a pocket-sized quarterly movie magazine, will have a circulation of 800,000, and will be distributed door to door with local newspapers and via cinema foyers, targeting towns and cities in the south west, East Anglia, parts of Wales and the south coast.
These are areas that, according to the FDA, are highlighted as having below the national average of 2.8 cinema visits a year.
FDA chief executive Mark Batey said: ‘By going out as a magazine or supplement with local papers, we hope to cut through a lot of other stuff and get information directly into people’s hands.”
The magazine, edited by freelance film reviewer Anwar Brett, will be a mixture of film features, competitions and ticket details, including a centre-spread calendar of upcoming release dates. It is complemented by a website, Focusonmovies.co.uk, which will offer more regularly updated content and insight into the film industry.
Brett said: ‘The aim of Focus is to help reinvigorate the unique experience of visiting the cinema.
‘My thing, as a film journalist, is to celebrate films, to write about films that I like to try and point people in the direction of things they might like, and let them decide for themselves.”