New look for In Style

Monthly fashion magazine from IPC, In Style, has had a revamp with new features.

The magazine’s cover has a bigger masthead, and copy in the magazine has new ‘feminine but dramatic’fonts.

New features include the Style Candy, shopping section The List and “What’s in Your Handbag”, where the magazine reveals the contents of a celebrity’s handbag.
Publishing director Kirsten Price said: ‘In Style has been performing well in a difficult market. These latest exciting developments will ensure that the brand continues to deliver exactly what our readers want.”

In the latest round of ABCs for the first half of 2008, In Style posted circulation of 180,879, up 1.2 per cent year-on-year.

Rival fashion titles also remained stable, with Natmag’s Harpers Bazaar up 3.1 per cent to 109,146, Elle remaining flat at 203,471and Vogue still retaining the lead at 221,090.

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