New look for Herts & Essex titles unveiled

The Hertfordshire Mercury series and Herts & Essex Observer have unveiled new looks this month.

The
two weekly paid-for titles, part of Herts & Essex Newspapers, have
been given an in-depth facelift after several months of planning.

Group
editor-in-chief Colin Grant, who led the reshaping of the titles in
liaison with design consultant Peter Sands from the Editorial Centre,
said: “Both the Mercury and Observer looked dated and needed to be
given a more modern and cleaner look.

“The redesigns, carried out
by the editors, included new mastheads and new headline and body fonts,
coupled with more uniformity to the layouts.

“There is now a much
greater feeling of continuity through the pages and the new typefaces
have greatly improved the readability of both papers,” said Grant.

The Mercury is using Utopia Black for its splash font with a condensed Century typeface for inside page leads.

The
Observer has Tempo Bold as its splash font and uses the same typeface –
but in upper and lower case – for inside page leads, with Swiss and
Interstate on downpage stories.

This is the latest development
for the titles since Grant’s arrival seven months ago from the
Cambridge Evening News where he was editor.

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