The
Architects\’ Journal has unveiled its new look, intended to turn the
Emap title into \”an object of desire rather than just a trade magazine\”.

The
June relaunch issue, created by design agency Apfel in collaboration
with editor Isabel Allen and art editor Sarah Douglas, features new
columnists and more investigative reporting. Emap has spent £250,000
designing and marketing the new look.

A spokeswoman said: \”AJ\’s
target audience is made up of architects and design professionals so
the new AJ will have a greater emphasis on drawings and sketches.

\”At
AJ\’s heart is its weekly Building Study – post-redesign this will
analyse a building through drawings, and use photographs differently to
tell readers what the building feels like, rather than what it looks
like.

\”In this way the AJ will continue to provide an invaluable
working tool for architects while taking a quantum leap forward in
terms of design and content.\”

The redesign of the 110-year-old magazine is also being extended to the title\’s website, ajplus.co.uk.

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