Homes and interiors magazine Inspirations for Your Home has been redesigned to make it more targeted at its core reader, the 35-year-old career woman, writes Ruth Addicott.
The new look comes just over a year since the magazine revamped and repositioned itself as a more mainstream mid-market glossy, following the appointment of AndrÃ©e Frieze as editor and the recruitment of a new team.
Frieze said the aim of the new design was to provide readers with creative ideas they felt able to “steal”, as well as offering an insight into how people live. She said the magazine would include features that show “how to combine colours with confidence” as well as dealing with issues such as moving to the country.
Commenting on her readers, she said: “This woman is busy, busy, busy and has to juggle the needs of family 0life, work-life and metime.
Her home is her top priority and from her favourite homeinterest magazine she is looking for instant style updates that are affordable, as well as fail-safe decorating schemes she can follow.”
Art editor Elizabeth Chung, who was instrumental in the changes, said the new fonts reflected the aim of a sophisticated, modern look with layouts that had a “clean and uncluttered” feel.
“We choose Garamond as the serif font as it is a strong classic typeface and Din, a clean modern sans serif font with a stylish edge. This partnership of fonts works well as they complement each other to create a strong identity throughout the magazine,” she said.
Inspirations for Your Home was acquired by Highbury-SPL, part of Highbury House Communications, in December 2001.