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August 8, 2012

New editor oversees Conde Nast Traveller redesign

By Press Gazette

The new editor of Conde Nast Traveller, Melinda Stevens, has overseen a redesign of the title just over two months after joining the title.

Stevens said ‘personality’was key to the new-look magazine, which hits the newsstands on Thursday 9 August.

New features include: a new column called ‘Winging it’, an anonymous ‘fly guy’s’ account of striving for the best when travelling; ‘The view from here’, which is written by a different celebrity each month reflecting on their travel escapades (and this month features Giles Coren); ‘Travel Geek’, a technology page featuring the latest travel gadgets; a full page dedicated to the ‘Books’ section; and ‘The Experts’, a new section looking to solve reader’s travel enquiries.

Stevens said: ‘Condé Nast Traveller has such photographic firepower, and it’s packed with punchy information provided by the best travel writers in the world.

‘ I want to show both off to their best, with a new energy and a new authority. I also want to bring it bang up-to-date, to be the first on the ground covering emerging destinations, and to give it a certain mouthy savvy too! Personality, in all senses of the word, will be a big focus from here on in.

‘The mix is crucial – eminent writers who know the classics like the back of their hand but who are equally well-informed away from the tourist trail, and also witty insiders with unique takes on intriguing neighbourhoods.

‘Tapping into the best out-there adventures is vital, but we’ll also uncover the secret stuff that suddenly makes the UK entirely seductive. Condé Nast Traveller has such potential range. I want to embrace it all and make a melting pot, and an irresistible one at that.”

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Stevens took over from Condé Nast Traveller’s founding editor Sarah Miller in June.

The most recent ABC figures show circulation of the paper was down 1.3 per cent to 80,059 in the last half of 2011.

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