David Dinsmore has been appointed editor of The Scottish Sun as the title this week prompted a price war by dropping to 10p in the west of Scotland, writes Hamish Mackay.
Dinsmore took over on Sunday from Rob Dalton, who has been appointed head of editorial development for The Sun.
The Daily Record has effectively gone down to 15p across Scotland with a voucher offer.
In January, Trinity Mirror drastically scaled down its Scottish operation, cutting 22 out of 29 staff.
Dinsmore, 37, began his national newspaper career on The Scottish Sun as a casual reporter in 1990. After a spell with the Daily Star in Scotland, he returned to The Sun before joining the News of the World, where he was appointed night editor.
In 2004 he returned to The Sun and was night editor at the paper’s London HQ before his move to Scotland.
Dalton had been editor of The Scottish Sun for two-and-a-half years.
A Sun spokeswoman said: "Rob takes on the challenge of ensuring that The Sun derives full advantage from News International’s £650m investment in new production facilities, which will offer full colour and later deadlines.
"His remit covers every aspect of The Sun’s transition to the new presses in Scotland, Ireland and England, and he will work closely with senior editorial, commercial and operational managers to deliver this strategic development for The Sun and News International.
"Rob will report to the Sun editor Rebekah Wade, and work closely with the senior News Group Newspapers commercial team led by Mike Anderson."
News International’s move to fullcolour printing will begin in Scotland — at Eurocentral in Lanarkshire — in May next year. It will subsequently be extended to Hertfordshire and Kells in Ireland.