National press ABCs: Indy trumpets lead over Guardian

A TV marketing campaign may have helped push up sales of The Independent’s cut-price stablemate i which rose 31.7 per cent month on month to 175,714 a day in February.

The Independent’s publisher – Lebedev Holdings – today trumpeted the figures as taking the combined daily print circulations of the Independent titles well above that of The Guardian. In a press statement they noted that the combined circulation of i and The Independent is now 358,227 versus The Guardian on 262,612.

However, once the growing number of bulk give-away copies of The Independent are taken out of the equation – the gap is much narrower. The Guardian sold an average of 262,612 copies a day in February (down 7.7 per cent year on year), with no bulks, versus a combined Independent paid-for sale of 276,756. The Independent now gives away an average of 73,701 out of its 176,714 daily circulation, i has 7,770 bulks.

Independent editor-in-chief Simon Kelner said: ‘As we look forward to celebrating our 100th issue next week, the sales growth and success of i is continuing to prove that there is still an appetite for quality journalism from readers who prize intelligence and convenience at a desirable price. I am very proud that i has been able to continue to engage with a fresh market to again produce such impressive figures.”

New title i launched last October as a digested version of The Independent for 20p a day and is currently the only UK national newspaper which is growing sales.

The Glasgow-based Sunday Herald was the biggest faller in February, dropping 21.2 per cent year on year to 33,083 copies a week after relaunching as a news magazine in January.

The Times was the biggest UK daily newspaper faller, down 11.7 per cent year on year to 445,962.

UK national press print circulation figures for February (source ABC)

Title, average daily circulation, percentage change year on year

National Dailies

Daily Mirror 1,177,220 -4.68

Daily Record 312,461 -4.79

Daily Star 718,478 -10.62

The Sun 2,818,344 -5.19

Daily Express 623,603 -7.33

Daily Mail 2,070,625 -1.92

The Daily Telegraph 628,338 -8.30

Financial Times 378,707 -2.95

The Herald 51,248 -8.01

The Guardian 262,612 -7.70

i 175,714 n/a

The Independent 182,513 -0.56

The Scotsman 41,800 -8.52

The Times 445,962 -11.70

Racing Post 50,121 -5.40

National Sundays

Daily Star Sunday 302,357 -12.96

News of the World 2,708,158 -9.54

Sunday Mail 364,541 -8.28

Sunday Mirror 1,100,177 -4.83

The People 488,240 -9.83

Sunday Express 533,293 -7.30

Sunday Post 314,482 -6.88

The Mail on Sunday 1,924,589 -2.72

Independent on Sunday 152,782 -1.85

The Observer 302,490 -11.67

Scotland on Sunday 55,788 -4.27

Sunday Herald 33,083 -21.15

The Sunday Telegraph 488,218 -5.43

The Sunday Times 1,045,495 -6.83

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