September 15, 2016

National press ABCs for August 2016: Daily Star slips back month-on-month after price rise

The Daily Star remained the biggest circulation riser year on year in August despite increasing its cover price by 10p to 30p.

The Richard Desmond-owned title was up 18.5 per cent year on year to an average daily circulation of 493,729.

However the price rise saw it drop 4.5 per cent month on month, a steeper fall than The Sun (down 0.7 per cent) and the Daily Mirror (down 0.1 per cent).

The other big year-on-year rises were for The Times (up 13 per cent thanks to an increase in free bulk distribution) and the i (up 5.5 per cent, helped by the demise in April of sister title The Independent).

The Daily Star Sunday (which saw its price price rise from 50p to 90p in July) was up 15.5 per cent year on year, but fell back 10 per cent compared with July.

National press ABC circulation figures for August 2016 (source ABC)

Title	Avg circulation	% change month on month	% change year on year	Bulks
The Sun	1,722,145	-0.66	-7.7	97,570
Daily Mail	1,538,618	-0.83	-5.41	76,370
The Sun on Sunday	1,476,370	0.31	-4.41	100,933
The Mail on Sunday	1,343,394	-0.91	-6.22	69,336
Metro (free)	1,320,924	-1.86	-0.87
London Evening Standard (free)	858,504	-6.24	0.3
Daily Mirror	772,330	-0.11	-11.43	45,000
The Sunday Times	767,016	-1.05	0.24	73,385
Sunday Mirror	693,144	-0.21	-16.05	45,000
Daily Star	493,729	-4.47	18.46
The Daily Telegraph	462,899	-5.23	-4.22	21,111
The Times	443,361	-1.67	12.96	74,985
Daily Express	412,067	-2.46	-4.26
The Sunday Telegraph	372,272	-1.67	0.42	25,087
Sunday Express	360,435	-3.57	-4.79
Daily Star – Sunday	302,009	-9.96	15.52
i	291,359	-2.05	5.52	68,951
Sunday People	271,157	0.26	-12.53	7,000
Financial Times	189,251	-2.79	-5.83	20,716
Sunday Mail	183,532	2.76	-12.64	3,844
The Observer	181,835	-6.25	-2.84
Daily Record	168,999	1.45	-11.22	4,970
The Guardian	157,317	-5.51	-4.82
Sunday Post	151,462	0.57	-20.61
City AM (free)	91,372	-1.95	-7.74