National newspaper ABCs: sales slide across the board in August

The war in Lebanon, the alleged airport terror plot and the Tommy Sheridan libel trial ensured August was anything but the normal "silly season" for news.

But the latest Audit Bureau of Circulations figures reveal that the national press in general failed to capitalise – with most titles significantly down compared with August 2005.

Among the few circulation winners was the Scottish Sun which, thanks to price cutting, lengthened the lead it took in July on the Daily Record. In August it sold 407,294 compared with the Record's Scotland-only sale of 392,844.

See next week's Press Gazette for the only league table of paid-for national newspaper sales, more analysis and Freebie Watch – a unique look at the impact of free posters, DVDs, language courses and other giveaways on sales.

Full August sales round up

:

National morning popular

Daily Mirror: 1,662,930, down 6.04 per cent

Daily Record: 433,182, down 8.65 per cent

Daily Star: 828,728, down 7.26 per cent

The Sun: 3,223,841, down 4.09 per cent


National morning mid market

Daily Express: 829,504, down 5.37 per cent

The Daily Mail: 2,381,461, down 0.15 per cent


National morning quality

The Daily Telegraph: 898,289, down 0.7 per cent

Financial Times: 416,367, up 0.6 per cent

The Herald: 72,670, down 6.09 per cent

The Guardian: 362,844, up 6.19 per cent

The Independent: 254,854, down 0.41 per cent

The Scotsman: 63,414, down 11.92 per cent

The Times: 675,030, down 0.76 per cent

London evening

Evening Standard: 313,181, down 1.03 per cent

National sporting

Racing Post: 76,009, down 0.99 per cent

National Sunday popular

Daily Star Sunday: 421,708, down 3.03 per cent

News of the World: 3,538,886, down 5.87 per cent

Sunday Mail: 533,776, down 5.8 per cent

Sunday Mirror: 1,463,970, down 6.06 per cent

The People: 859,808, down 9.09 per cent

Sunday Sport: 107,474, down 32.54 per cent

National Sunday mid market

Sunday Express: 826,730, down 10.1 per cent

The Mail on Sunday: 2,285,632, up 0.58 per cent

National Sunday quality

Independent on Sunday: 218,240, up 7.91 per cent

The Observer: 439,892, up 3.32 per cent

Scotland on Sunday: 79,221, down 8.99 per cent

Sunday Herald: 57,519, down 6.76 per cent

The Sunday Telegraph: 653,664, down 2.4 per cent

The Sunday Times: 1,354,489, down 0.25 per cent

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