National newspaper ABCs for March 2015: Sun sales decline unaffected by second full month without Page Three

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Circulation of The Sun is continuing the see the same rate of decline since the paper dropped Page Three topless photos in January.

March was the second full month without Page Three photos and saw sale drop 10.2 per cent year on year. This was slightly more than the 10.1 per cent year on year drop in February, but an improvement on January's 10.6 per cent year on fall.

Meanwhile, The Daily Star, which continues the Page Three tradition, lost sales at a higher rate of 10.9 per cent year on year.

The Daily Mirror leads the red top market in comparative terms, with sales dropping 6.7 per cent year on year.

No UK national newspaper increased print sales year on year in March.

The Times was the best performer, falling 0.9 per cent year on year in March – after several months of year-on-year growth.

Title

Avg circ % change year on year Bulks
Daily Mirror 897,786 -6.74  
Daily Record 200,127 -10.22 4,969
Daily Star 424,453 -10.91 500
The Sun 1,858,067 -10.23  
Daily Express 445,245 -8.81  
Daily Mail 1,626,322 -4.78 72,466
The Daily Telegraph 479,290 -8.37  
Financial Times 213423 -7.40 22,175
The Guardian 174941 -9.46  
i 273853 -6.47 62,944
The Independent 58751 -8.07 16,145
The Times 390962 -0.88 21,293
       
Daily Star – Sunday 256131 -12.39  
The Sun on Sunday 1474959 -12.56  
Sunday Mail 218463 -12.09 3,810
Sunday Mirror 835181 -9.96 45,000
Sunday People 329757 -10.96  
The Mail on Sunday 1444397 -7.17 66,204
Sunday Express 384969 -9.15  
Sunday Post 182779 -12.18  
Independent on Sunday 96571 -3.96 52,611
The Observer 194054 -9.59  
The Sunday Telegraph 374283 -10.60  
The Sunday Times 790442 -5.80 11,051

 

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