National Magazine Company appoints chief executive

The National Magazine Company has appointed Arnaud de Puyfontaine as its new chief executive.

De Puyfontaine, 44, is former president of French magazine publishers Mondadori France, former chief executive of Emap France, and worked for Le Figaro between 1990 and 1995.

De Puyfontaine, who starts in May, replaces Duncan Edwards, who became president and chief executive of Hearst Magazines International in February

Natmag, a wholly-owned subsidiary of Hearst, has 20 titles in the UK, including Cosmopolitan and Reveal.

Hearst Corporation vice chairman and chief executive Frank A Bennack Jr said: “Arnaud is an excellent choice to succeed Duncan Edwards and I am pleased to have assisted my colleagues in recruiting him to one of our companies.

“He comes to Natmag with a wealth of experience, having run a large and complex magazine company, and is well-suited to continue to build our business in the UK. I am confident that both men will have much success in their new roles.”

Last month, Natmag announced it was making 15 per cent of staff redundant, about 100 people, in response to “unprecedented economic challenges to the business”.

The group reported a 6.8 per cent decline in total circulation in the latest set of consumer magazine ABCs, covering the second half of 2008.

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