National ABCs: qualities benefit from election coverage but red-tops are all down

By Dominic Ponsford
 
April was a great month for news: the death of the Pope, a royal
wedding and the run-up to the General Election.
But there was no corresponding boom in newspaper sales.
 
The quality dailies did best, up 2.47 per cent on
average compared with April 2004, whereas the red-tops saw a 5.12 per
cent average drop.
 
The Daily Mirror is still picking up the circulation wooden spoon among
the nationals, down 8.92 per cent year-on-year to 1,719,645. And the
two new “compact” qualities were the only dailies to put on sales
year-on-year: The Times was up 4.69 per cent to 685,448 and the
Independent was up 0.67 per cent to 262,004.
 
National ABC figures for April (title, average sale, year-on-year
percentage increase):
 
Tabloids
Daily Mirror:
1,719,645, -8.92
Daily Record:
466,139, -6.56
Daily Star:
850,936, -5.66
The Sun:
3,258,502, -2.61
 

National Morning Mid Market
Daily Express:
926,438, -1.53
The Daily Mail: 2,380,003, -1.14
 

National Morning Quality
The Daily Telegraph: 912,497, -1.19
Financial Times: 426,803, -3.80
The Herald: 78,539
The Guardian: 367,478, -3.66
The Independent: 262,004, +0.67
The Scotsman: 67,327, -2.43
The Times: 685,448, +4.69
 
London Evening
Evening Standard: 343,314, -11.71
 
National Sunday Popular
Daily Star Sunday: 460,396, -11.80
News of the World: 3,639,243, -4.97
Sunday Mail:554,556, -7.48
Sunday Mirror: 1,529,753, -2.09
The People: 941,026, -8.96
Sunday Sport: 167,971, +6.45
 
National Sunday Mid Market
Sunday Express: 912,089, -2.19
The Mail on Sunday: 2,439,272, +1.87
 
National Sunday Quality
Independent on Sunday: 210,198, -0.98
The Business: 189,441, +6.83
The Observer: 453,197, +0.68
Scotland on Sunday: 82,265, -2.75
Sunday Herald: 60,574
The Sunday Telegraph: 686,270, -2.99
The Sunday Times: 1,359,159, -2.34
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