Music magazines ring the changes

Word, the independent music title launched by the creators of Qand Smash Hits, Mark Ellen and David Hepworth, reported a debut ABC of 30,051. Up against Uncut and Mojo, which now carry a CD on every issue, Word reported news-stand sales of 14,826.

Uncut, edited by award-winning Allan Jones, posted its 13th consecutive increase, up 6.7 per cent to 112,816, while Mojo dipped 3.2 per cent to 100,347.

Q suffered a further decline of 12.6 per cent to 150,801 and is hoping to attract more readers with its September relaunch.

Marcus Rich, managing director of Emap Performance, responsible for Q, Kerrang!, Smash Hits, Mojo and Mixmag said: “People who were born and bred on music magazines are staying in and if you add up sales at that older end with Uncut, Mojo and Word you’ll see a growing market share. We’ve had too many changes of editor on Q, we need some consistency. I’m certainly looking for some positive signs in circulation.”

Rich also expected editorial changes on Kerrang! which fell 11 per cent to 62,591. Mixmag showed a slight increase period on period – despite making the post of ‘editor’ redundant this year.

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