The Mail on Sunday is to give away 500,000 copies of a new luxury fashion supplement, You Inspire, with the paper this weekend.
The give-away is the first of two planned issues of the supplement and is timed to coincide with London Fashion Week. The second will be given away with the paper in March.
The new glossy supplement, a spin-off from the weekly You Magazine supplement, will be launched with a string of high-profile advertisers including Chanel, Jimmy Choo, Max Mara, Biba and Ports 1961.
The supplement also features an interview with London-based Shoe designer Nicholas Kirkwood and leading international designer Diane von Furstenberg.
The issue has been created by the You editorial team under fashion director Caroline Baker.
You Magazine was awarded the supplement of the year prize for the third year in a row at The British Press Awards in March.