MoS listings title is 'not just for lads'

By Alyson Fixter

The
Mail on Sunday has undertaken a radical relaunch of its Night & Day
listings section, featuring a slew of celebs and their gadgets – but
denies it is trying to produce a lads’ mag.

Renamed Live, the
first issue of the glossy 75-page supplement has Kelly Brook on the
cover holding a new harddrive digital video camera.

Inside it
features a spread on stars and their BlackBerrys, racing driver Jenson
Button discussing his road bike, rugby player Gavin Henson on leg
waxing and Blue singer Lee Ryan on televisions.

Editor Peter
Wright said he expected to attract a readership that would be 50 per
cent male, but said the magazine, which also includes reportage on a
Chilean Nazi prisoner camp, was something “completely different” in the
market, rather than a men’s magazine copy.

He added: “We hope it’s
going to be attractive to male readers, particularly in the 35 to 45
age group, but we very much expect women to like it as well.

“It’s a
magazine aimed at people who want to live life to the full, and it’s
all about what they want to do with the leisure time, whether it’s
going clubbing or quad biking.”

Martin Daubney, editor of IPC
men’s monthly Loaded, claimed newspaper executives were “laughing in
their beers over at Wapping” after seeing the new look.

“They were really scared it would be a Nuts or Zoo,” he said, “but it’s just turned out like Stuff without the authority.”

Paul
Merrill, international editor of Zoo magazine, added: “It seems odd for
the Mail to be producing something it should logically disapprove of.
Bit like hearing the Queen use the f-word.”

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