MoS : sales up, thanks to soccer
The Mail on Sunday claims to have broken through the 2.5 million sales barrier for the first time in its 22-year history for the month of November.
Editor Peter Wright said the boost -expected to be five per cent up year-on-year -is down to the success of its new 24-page supplement Football on Sunday which was launched on 14 November.
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The supplement has been made possible by the £135 million re-pressing scheme and it means the main book of the Mail on Sunday has gone up from 128 pages to 152.
The supplement includes new columnist Sir Bobby Robson, and provides comprehensive reports.
Previously, size constraints meant the Mail on Sunday ran limited match reports local to its various regional editions.
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MoS editor Peter Wright said: “To a large extent Football on Sunday has made a difference. We have also had some good CDs but we had good CDs in November last year.”
“It’s very gratifying to see that journalism still sells newspapers.”
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