Morning Advertiser editor steps down

The editor of pub trade magazine, Morning Advertiser, is standing down after nine years at the helm as the title drastically reshapes its distribution network.

Andrew Pring is leaving the magazine to pursue a career as a drinks industry consultant and will be replaced by deputy editor Paul Charity.

Ad director, David Griffiths, will also leave the title. Their departures have led to a restructure of the sales and editorial departments of the William Reed business title and the reshaping of its distribution network.

The title said due to economic pressure in the hospitality market, and to better reflect the accelerating decline in the number of pubs in the UK, it had taken steps to ‘strategically review and restructure the business”.

It has identified up to 5,000 pubs which it can now no longer justify including in its controlled free circulation, it said.

The magazine will instead offer those individuals and businesses a subscription at ‘an advantageous rate”.

According to the latest ABC figures, Morning Advertiser’s average circulation in the year to the end of June, 2008, stood at 32,402 each week, of which 29,416 was controlled free circulation.

During this period the basic cover price of the magazine was £2, however subscription rates varied in the UK between £78 and £198.

The Morning Advertiser issued a statement saying: ‘By taking this action now we will be achieving greater efficiencies, enabling us to focus more on the better performing pubs.”

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