More goes weekly

From September the title, edited by Lisa Smosarski, will join Emap stable mates Heat, Closer, First and Grazia in the weekly sector, sticking to the same editorial foundations but offering more up-to-date content for its readers.

More launched in 1998 targeted at the older teenage girl, offering a mix of fashion, showbiz, real life, sex and relationships – with its infamous ‘position of the fortnight’feature.

It relaunched five years ago, moving away from the teen market and repositioning itself as a young women’s glossy, recently celebrating its 500th issue. The title’s last ABC figure came in at 271,629.

David Davies, MD of Emap Elan, said: ‘More is one of Emap’s biggest and most successful brands and despite the heightened competition from celebrity weeklies and lifestyle monthlies in recent years, More has solidly scored sales in excess of 500,000 copies a month. It is from this position of strength, that we have taken the decision to increase More’s frequency.”

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