The Mirror is launching the next phase of an advertising campaign positioning itself as the "intelligent tabloid" with "a more in depth perspective" than its rivals.
The campaign will run for six months across TV, digital, print and outdoor – starting this Friday with a 30 second commercial on ITV1.
The ads all use the Twitter hashtag #Madeuthink and the Mirror said the campaign would reinforce the paper's "strong point of difference from the rest of the red top market".
Trinity Mirror group marketing director Zoe Harris said: “The ads are fun, engaging and thought-provoking and perfectly capture the essence of what the Mirror is all about.
“This builds on the success of last year’s activity, and evolves the brand’s unique position as the tabloid with a brain.”