View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Publishers
  2. Digital Journalism
March 14, 2018updated 15 Mar 2018 9:03am

Millennial female-focused news and lifestyle website Bustle to expand by opening first UK office

By Charlotte Tobitt

Bustle, a news and lifestyle website aimed at millennial women, is expanding into the UK for the first time.

Bustle Digital Group has announced plans to set up a London office, its first outside the US, creating ten jobs.

It will officially launch Bustle in the UK in late spring.

The website claims to have the largest audience of any female-focused digital media company – nearly 50m unique readers each month – and already has almost 5m unique visitors in the UK, according to Comscore.

Bustle Digital Group chief revenue officer Jason Wagenheim will lead the expansion alongside editor-in-chief Kate Ward.

“The UK was the obvious next place for us to expand,” Wagenheim said.

“It’s clear our content is already resonating among millennial women. We look forward to helping marketers in the UK find innovative ways to connect with them.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Jack Gillespie, previously Mashable’s regional sales director, has been hired as UK vice president and Charlotte Owen, most recently the associate editor in Vanity Fair’s London office, will join as executive editor.

Gillespie said: “This is a milestone moment for Bustle Digital Group and I’m so thrilled to be joining the company as it expands internationally. Bustle has been at the forefront of bringing more women’s voices to the global conversation.

“I look forward to helping Bustle Digital Group forge new partnerships and revenue opportunities in the UK and further expand its reach as the largest premium publisher for millennial women.”

Owen added: “I’m so excited to be joining Bustle at a time when their entertaining and inclusive coverage of pop culture, news, and lifestyle, created for and by women, feels more important than ever.

“The breadth and diversity of Bustle’s focus makes it a brilliant fit for audiences across the whole of the UK and I can’t wait to build on the title’s impressive existing readership by diving into the issues that matter to young British women.”

Bustle Digital Group’s other US brands, Romper and Elite Daily, are not currently being expanded into the UK but the company plans to start by launching Bustle and take it from there.

The company achieved 50 per cent growth in revenue in 2017 and acquired lifestyle website Elite Daily.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network