Metro readers up 22 per cent to 18.5 million

Dominic Ponsford
 
London-based free international newspaper Metro continues to gather readers at a rapid pace.
 
According to Metro International’s latest Gallup
readership survey, global daily readership has increased by 22 per cent
year-on-year to 18.5 million.
 
Although Metro currently publishes no titles in
the UK, its business headquarters is in London and it collaborates with
the Associated Newspapers-owned British free daily, also called Metro,
on advertising sales.
 
Metro International moved into the black for the
first time in 2004 when it made an operating profit of $13.1 million on
turnover of $302.4 million.
 
Since December last year Metro has added 19 new editions bringing the total number to 59 in 19 countries.
 
The company is likely to be among those tendering
for the new afternoon free daily which is expected to be distributed at
London public transport stations some time next year.
 
Metro was launched in Sweden in 1995 and
since December last year has added 19 new editions bringing the total
number of editions to 59 in 19 countries. New countries include Russia,
Portugal and Ireland.
 
Metro is published in 86 major cities around the world and in 18 languages.
 
According to the Gallup survey, 66 per cent of
Meto readers are under the age of 45, 52 per cent have been in higher
education and 59 per cent use the internet every day.
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