Associated Press‘s free daily Metro has launched a new property magazine targeted at ‘urbanite home-owners and would be home-owners’in London
Around 300,000 copies of the magazine will be distributed in London this week, with half inserted into copies of the Metro and half distributed by hand by merchandisers at key locations across London.
The magazine will include features, advice and tips for Londoners buying their first home, and the first issue of the magazine is a 32-page colour guide to shared ownership and getting a foot on the property ladder.
Metro managing editor Linda Grant said: ‘As we move the Metro brand forward, and into new areas, it is exciting to launch the first in our new series of magazines.
‘It’s an incredibly hard time for those trying to get on the first step of the property ladder.
‘We know that many of our loyal urbanite readers are in this first-time buyer category and I’m confident this launch issue of First Moves will help buyers through this tricky process and offer advertisers the opportunity to connect with this key audience.”
The date of the next edition has not yet been decided.