The new free Metro hit the streets of Brighton this morning whipping up competition with established evening The Argus and free sister title Argus Lite.
Ten thousand copies of Metro are being distributed from between 6am and 10am at train stations and on buses in Brighton, Hove, Preston Park, Hassocks, Burgess Hill, Haywards Heath, Shoreham, Worthing and Lewes.
The Metro in Brighton, which has been launched in partnership with the Brighton-based contract publisher Medialab, contains a mix of national content and local news.
Associated Newspaper's Metro already distributes over 1.1 million copies across the UK.
Argus Lite launched in February and also has a distribution of 10,000. It consists mainly of national news but also includes some local content drawn from the main paid-for Argus edition.