Metro increases recycling effort

Metro, the free newspaper, has launched a campaign to encourage more people to recycle its product.

The group, working with train companies, is installing recycling facilities at stations around the south of England.

It has already introduced recycling points at Ashford and Brighton.

Metro is also placing adverts on buses in Edinburgh, Glasgow, Bristol, Leeds, Manchester, Leicester and Sheffield, encouraging readers not to leave their papers behind.

In October, in partnership with London Underground, the newspaper launched a six-month trial recycling scheme with bins in six London Underground stations.

Assistant Managing Director of Metro, Rich Mead, said: ‘We are always looking for new ways to encourage readers to recycle their copy of Metro, so although the creative for the ads is characteristically amusing, it also delivers a tougher recycling message than we have communicated before.

‘We hope this campaign will remind readers that it is actually littering to leave your Metro on public transport and that it is their responsibility to take their copy with them.”

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