Mercury launches lifestyle magazine

The Leicester Mercury has launched a standalone lifestyle magazine.

Leicestershire and Rutland Life will target male and female readers aged 25 to 60 who are living in or around the county of Leicestershire.

Edited by Louise Benson, it covers homes, gardens, travel, fashion, motoring and local highlights such as hotels and restaurants.

The first issue includes an interview with Leicester-born actor Greg Hicks and Rugby World Cup hero Neil Black, as well as a property section with advice on buying property in Spain.

The 132-page glossy will be published monthly with an initial print run of 15,000. Five thousand copies will be mailed to specific households across the two counties and 7,000 copies will be distributed to selected villages. A further 3,000 copies will go on sale in retail outlets selected by postcodes that fit the title’s target audience. It has a cover price of £2.70.

Barbara Hastings, publisher of Leicestershire and Rutland Life, has been developing the project over the past 12 months. She said each of the 5,000 target consumers would receive a free issue which will be followed up by a telemarketing campaign to encourage subscriptions.

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