The publisher of quarterly men’s magazine Palladium has decided to outsource the entire editorial production of the magazine to Parsleymedia – the media services company set up by former City AM editor David Parsley.
The title claims a paid-for circulation of 30,000 and previously employed a full-time editor and fashion editor.
Parsley had previous been supplying a proportion of the 160-page title’s content. He will now be editor-in-chief of the magazine.
He said: “It’s going to be great fun and we’re intent on bringing in some original content that is going entertain as well as causing a bit of a stir.”
Parsley describes the magazine, which celebrates its first birthday this month, as a cross between The Economist and Vanity Fair, which he said are his two favourite publications.
He said: “Palladium is all about giving modern man an intellectual recharge and thought provoking articles covering politics, business and lifestyle. We’re going to bring in some new ideas and put everything we can into making Palladium a must read.”
He added: “We take the hassle out of editorial for publishers. In these tough times publishers are looking for ways to cut overheads and many are finding that parsleymedia can provide highly skilled and experienced journalists at a highly competitive price.
“Outsourcing your editorial to us gives you access to a bigger team of expert writers than you could have possibly hoped for.”